Crafting Executive Narratives that Connect.

The Challenge

NASA’s Jet Propulsion Laboratory leadership needed to align thousands of employees behind a fast-moving digital transformation. In addition to complex technical shifts and evolving cybersecurity priorities, the effort required a deep cultural mindset shift. Communications and change management had to do more that inform — they had to inspire.

What I delivered.

  • Ghostwrote executive emails, speaking points, and presentations

  • Developed branded communications campaigns to support major IT and security initiatives

  • Created narrative frameworks for change management and strategic launches

  • Advised on tone, voice, and delivery to reflect authentic leadership

Executive Communication Samples